Privacy Policy

Who we are

White Direction is a digital services business that builds websites and provides visibility reviews for local businesses. We are the data controller for personal data submitted through this website.

Contact: admin@thewhitedirection.com

What data we collect

When you submit the enquiry form on this website, we collect the information you provide, which may include:

• Your name and contact details (email address, phone number)
• Business name and location
• Trade type and services offered
• Details about your existing website and online presence
• Design preferences and project requirements

We do not collect payment card details through this website. Payments, when applicable, are handled by a third-party payment processor.

Why we collect it

We use your information solely to respond to your enquiry, carry out the free visibility review you requested, and provide any services you choose to proceed with.

We will not use your information for unrelated marketing without your explicit consent.

Legal basis for processing

We process your data on the basis of:

• Consent — given when you tick the consent checkbox on the enquiry form. You can withdraw this at any time.
• Legitimate interest — in responding to business enquiries you have initiated.

How your data is handled

Enquiry form submissions are processed and delivered to us via Formspree (formspree.io), a third-party form processing service based in the United States. Formspree acts as a data processor on our behalf and is bound by their own privacy and security commitments. See formspree.io for their privacy policy.

We do not sell, rent, or share your personal data with other third parties for marketing or commercial purposes.

How long we keep your data

We retain enquiry data for up to 24 months from the date of submission, or until you ask us to delete it — whichever comes first.

Cookies

This website does not use tracking cookies or analytics software. No cookies are set by White Direction. Formspree may set functional cookies when processing your form submission — see their privacy policy for details.

Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ('right to be forgotten')
• Object to or request restriction of processing
• Withdraw consent at any time without affecting prior processing
• Lodge a complaint with the Information Commissioner's Office at ico.org.uk

To exercise any of these rights, email us at admin@thewhitedirection.com. We will respond within 30 days.

Changes to this policy

We may update this policy from time to time. The current version will always be available at this address. The 'Last updated' date at the top of this page reflects when material changes were last made.