01
Focused service journeys
Dedicated pages cover unblocking, emergency drainage, CCTV surveys, lining, excavation, repairs, water jetting and commercial drainage.
Delivered project · Drain Star Ltd
A drainage website that explains the problem before asking for the enquiry.
White Direction built a mobile-first service website using verified business facts, clear customer routes and a controlled technical launch.
The brief
Make a technical drainage service easier to understand—and easier to contact.
The site needed to cover urgent and planned drainage work without false response-time promises, invented credentials or vague copy. Each principal service received its own useful page, while the homepage gives customers a simple route from the symptom they see to the most relevant next step.
What was delivered
Structure, clarity and control.
The work focused on customer decisions and measurable technical foundations rather than decorative extras.
02
Useful customer guidance
A symptom finder, safety-first emergency guidance and repair explanations help customers choose a sensible starting point.
03
Search-ready foundations
Unique titles and descriptions, canonical links, sitemap, crawl rules, structured data and internal links are built into the production candidate.
Quality evidence
Checked before claims were made.
The latest live-site QA used desktop 1440×900 and mobile 390×844. Forms were filled for validation but deliberately not submitted.
- All 14 internal pages loaded without not-found states
- Navigation, anchors, mobile menu, tabs and internal links checked
- Telephone, email and Companies House links resolved
- No horizontal mobile scrolling or console errors appeared
- Three image-alt faults were found and repaired in the recovered source
- A production indexing block was found and a tested repair prepared
YOUR NEXT MOVE